Back-to-school shopping used to be a thing.
“You would see moms arriving in stores and shopping malls with fistfuls of cash, buying…stacks of tops, bottoms, and accessories for their kids…to take advantage of the promotions and reduced prices,” Mark Cohen, former CEO of Sears Canada, tells Business Insider.
But now such sales are a year-round phenomenon, and “if you walk around Columbia University, you see students carrying laptops, not notebooks,” says Cohen, who’s now director of the Ivy League school’s retails studies program.
However, as Reuters recently noted, back-to-school apparel sales are the best they’ve been in four years.
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