Greg HewittBy Greg Hewitt

American Girl on Tuesday announced a much-anticipated first boy character to be released later this week just ahead of the industry New York City Toy Fair…

“Logan Everett”. 

Logan is the brand’s first-ever boy doll, an 18-inch figure with brown hair, gray eyes and a drum set.

The addition of a boy doll represents a broader move by the industry to play with gender “in a way that moves away from standardized norms.”


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