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More and more women are getting permanent, natural-looking spots tattooed across their nose and cheeks. “Since I started doing [freckle tattoos] last year, Iโ€™ve gotten dozens of requests,โ€ Santa Clarita, California-based tattoo artist Mo Southern tells TODAY. “It brings a certain youth to the face.” She added, “People want what they donโ€™t have!” Creating realistic freckles can be a challenge as they can’t just be dots applied in a uniform pattern across the face.

“They have to be a wide array of shapes, sizes, and darkness,” Southern explains. The fake freckles look darker when they are first tattooed on the skin, but blend in and look completely natural after healing.

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