Jose Cuervo’s Throwing A Cinco de Mayo Party in Mexico…Missouri.

Greg Hewitt

And while some think it’s a welcome event coming to a small Midwestern town, others aren’t exactly thrilled about it.

Jose Cuervo is throwing a Cinco de Mayo party just about 100 miles away in Mexico, Missouri (just northwest of Jefferson City).

The narrative around Cinco de Mayo seems to say, `this day really isn’t yours’,” said Cynthia Duarte, a sociology professor at California Lutheran University.

Jose Cuervo said in a statement the idea come from Crispin Porter + Bogusky, a Los Angeles-based advertising agency, and has been well received on social media.

“Consumers consistently tell us that Cinco de Mayo is a great way for them to reconnect with people they care about and enjoy a few cervezas,” said John Alvarado, vice president of marketing for Corona beer, which is made by Anheuser-Busch InBev.

Cuervo’s Facebook page is marketing the event as “Mexico’s first Cinco de Mayo.”


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