CoverGirl has just announced that its latest brand ambassador will be 69-year-old model and entrepreneur Maye Musk. (She’s also the mother of Tesla founder Elon Musk).

The announcement that Musk will be a spokesmodel comes just a week after CoverGirl introduced chef Ayesha Curry as its first non-entertainer spokesmodel. Last year, it named James Charles as its first male spokesperson and signed on Muslim beauty blogger Nura Afia.


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