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Pepsi Launches a Sparkling Water Line That Rivals La Croix

There is a new "bubly" everyone will be talking about soon.

February 9, 2018
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If you are an avid fan of the cult-favorite seltzer LaCroix get ready for some competition. 

PepsiCo just launched a new line of sparkling water, bubly, with zero-calories, no artificial flavors and no sweeteners. 

Its packaging will come with both colorful and approachable messages on its tabs like “Hey u” and “hiii,”— plus there are cheeky notes on the sides of each can like “love at first phssst” and “hold cans with me.”

You can find the new fizzy beverage in eight flavors with names like: limebubly, grapefruitbubly, strawberrybubly, lemonbubly, orangebubly, applebubly, mangobubly and cherrybubly.

We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we’ve seen in the sparkling water category today,” Todd Kaplan, the Vice President of PepsiCo North America Beverages’s Water Portfolio, said in a press release.