Dollar General Opening New Stores For "Higher End" Shoppers

To be called "Popshelf"

October 12, 2020
Dollar General

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There are some people out there who think they're too fancy to shop at a dollar store.  So here's an idea:  Why not sell them the same stuff they'd get at the dollar store, but for more money?

Dollar General just announced they're opening a new line of stores called Popshelf, which will be targeted at "higher-end" shoppers.  The stores will sell stuff for around $5.

The first two are opening in the Nashville, Tennessee area soon, and they're going to open another 30 around the country by the end of next year.

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