Owning an iPhone Is the #1 Way to Make People Think You're Rich

In 1992, it was Grey Poupon mustard.

July 9, 2018

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Want to trick people into thinking you're rich? (Which probably isn't the best idea in the world).

Just get your faux-wealthy hands on an iPhone. A study published in June by the National Bureau of Economic Research finds that "no individual brand is as predictive of being high-income as owning an Apple iPhone." Researchers also found that "owning an iPhone gave them a 69 percent chance to correctly infer that the owner was 'high-income,'" according to Business Insider.

So what products signaled wealth before smartphones came along? In 2004, the #1 sign of a wealthy family was a family that stocked their fridge with "Land O' Lakes butter and Kikkoman soy sauce."

In 1992, it was Grey Poupon mustard.

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