losing weight.


Weight Watchers Will Soon Offer Free Memberships to Teenagers

As if being a teenager isn't hard enough

February 9, 2018

Being a teenager is hard enough. Now, thanks to a new teen-oriented program by Weight Watchers, Gen Z will also have to face more pressure to lose weight and "fit in." 

Starting this July when school is out, those between the graceful ages of 13 and 17 years old will get free six-week memberships if accompanied by an adult, according to the New York Post.

The new program, of which details are still to come, is a part of the company's new "strategic vision to make wellness accessible to all" by 2020, according to another press release. Other initiatives of the company include having 10 million people "adopt healthy habits," and increasing revenue by $2 billion.

"Our goal is to help those who need healthy habits to develop them at this critical life-stage," a spokeswoman for the company said in a statement. 

"We think there's a real opportunity to make an impact on a problem that is not currently being addressed effectively," the spokeswoman continued. 

The idea of having teens lead healthier lifestyles isn't anything new. Just take Michelle Obama's Let's Move! initiative to help kids make healthier lifestyle choices like playing outside and eating more fresh produce. And in 2013, the United States Department of Agriculture announced it would start working on new standards that'll lead to healthier food options for school lunches.

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